Jimmy and Sara’s father built them a lemonade stand made of old pallets so that they could make some summer cash while at the same time developing their people skills. Business was good, but there is always room to improve. “We were pulling in about $18 a day,” Sara said, “But we wanted more.”

“Yeah, more!” Interjected Jimmy, who was much younger and missing his front teeth.

Sara continued as the more personable leader of the duo. “So we re-branded. We saw on animal planet — “

Jimmy: “Yeah, animal planet!”

Sara: …” —We saw on animal planet that a tiger ate a water buffalo eyeball, and it looked scrumptious. I, we, sensed an opportunity.”

Jimmy: “Our secret weapon!”

Sara: “We rebranded by putting a piece of wood on top of my dad’s ‘lemonade stand’ sign and painting ‘eyeball juice’ on it using blue paint. Jimmy, would you like to explain how we get the eyeball juice?”

Jimmy: “Oh yeah! We get it from neighborhood stray cats and sometimes dogs and sometimes roadkill. It is so fun but stinky. “

Sara: “So we are completely organic, and we recycle. Our revenues are up 345 percentages.”

Jimmy: “And our profits are up almost a million!”

Sara: “Oh, and, most importantly, our customers are happy. Everyone is so curious about our eyeball juice and they laugh when we tell them where we get it.”

Jimmy and Sara’s “Eyeball Juice Stand” operates out of Sunderland MA just on the edge of the Connecticut River.

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